Marketing
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Article Analysis: Harnessing AI in B2B Marketing: Personalization, Automation, and Competitive Edge
“AI has become an essential component of B2B marketing, offering numerous benefits such as personalization, predictive analytics, automation, data analysis, and improved customer experience.” Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies Understanding AI’s Transformative Role in B2B Marketing The integration of AI into B2B marketing is not just… Continue reading
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Branding requires a philosopher
Good branding establishes an understanding of the essence of a company. Just as a writer’s characterization allows the reader to grasp the true nature of an individual—whether fictional or nonfictional—the brander must discern and articulate the company’s fundamental identity. This identity, once understood, serves as a touchstone for all future branding efforts. A well-defined brand… Continue reading
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Academic Marketing: The Overlooked Imperative
Marketing is a dominant force in nearly every industry, shaping consumer behavior, driving engagement, and defining brand perception. Yet, in academia, marketing remains an underdeveloped and often misunderstood function. Institutions market themselves, albeit indirectly, but rarely do they engage in the kind of targeted, strategic marketing seen in the corporate world. Academic marketing is not… Continue reading
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Bookmark: HubSpot’s SEO collapse: What went wrong and why?
One striking quote from the article is: “The hubspot SEO decline is a great example of hitting critical mass of content relevance.” This reflects the shift in digital strategies towards prioritizing content authenticity and expertise over sheer volume. HubSpot’s SEO collapse: What went wrong and why? HubSpot’s sharp decline in SEO performance, marked by a… Continue reading
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Bookmark: AI Firm’s ‘Stop Hiring Humans’ Billboard Campaign Sparks Outrage
In a provocative move, AI startup Artisan has launched a billboard campaign in San Francisco urging businesses to “Stop Hiring Humans.” As tech companies grapple with the future of work, CEO Jaspar Carmichael-Jack acknowledges the dystopian nature of the message, reflecting Silicon Valley’s bold approach to AI and societal change. The original article from SFGate… Continue reading
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Bookmark: https://neilpatel.com/blog/ppc-tracking/
Dive into Neil Patel’s insightful exploration of PPC tracking and learn how to transform your campaigns into ROI-driving machines. Discover how using data analytics can optimize ad spend by understanding which strategies truly convert. With expert advice on tools like Google Analytics and Microsoft UET, you’ll gain valuable perspectives on making smarter marketing decisions for… Continue reading
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Bookmark: The PMO: Unlocking CRM Campaign Efficiency and Peak Performance
In today’s dynamic market, customer experience can make or break brands. I found an insightful piece on enhancing CRM efficiency from MarketingProfs. The article discusses how integrating PMO practices can transform CRM campaigns by optimizing resources and aligning marketing efforts with business goals, creating space for strategic innovation. Dive into their analysis for strategies to… Continue reading
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Article analysis: 5 Things Content Marketers Shouldn’t Be Afraid of Doing
“Doing what you’re afraid to do can significantly improve your content marketing.” 5 Things Content Marketers Shouldn’t Be Afraid of Doing Summary The article titled “5 Things Content Marketers Shouldn’t Be Afraid of Doing” challenges content marketers to confront common fears that impede their effectiveness. The central thesis posits that marketers often resist certain strategies… Continue reading
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Article analysis: Rewriting the Playbook: 5 SaaS Companies Defining the Next Generation of Content Marketing
“Content is changing right now, but perhaps the boldest move is actually to simplify an overcomplicated content program.” Rewriting the Playbook: 5 SaaS Companies Defining the Next Generation of Content Marketing Summary The article “Rewriting the Playbook: 5 SaaS Companies Defining the Next Generation of Content Marketing” argues that standout SaaS brands are those that… Continue reading
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Article analysis: Mastering the Human-AI Balance in Marketing: Insights and Strategies
A good quote from the article is: “The true competitive advantage now lies in how effectively a marketing organization can blend AI capabilities with uniquely human skills.” ‘Human-Ready Marketing’: The Power of Human-AI Synergy Embracing the Human-Ready Marketing Organization The marketing landscape is undergoing a seismic shift as artificial intelligence (AI) becomes deeply embedded in… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: What fully automated firms will look like
- When and why to create a Product Glossary for your team
- Bookmark: I’m Not Convinced Ethical Generative AI Currently Exists
- Bookmark: The middle manager crisis: most young workers say the role is ‘high stress, low reward’
- Bookmark: RTO mandates won’t necessarily boost worker engagement — and might hurt it
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools