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Modernizing Job Descriptions: Emphasizing Potential Over Perfection for Inclusive Hiring

In the article “How to write a better job description to attract top talent,” a particularly noteworthy quote is:

“Instead of searching for a ‘purple squirrel,’ identify the key competencies and experiences necessary for the job. This approach broadens your candidate pool and allows you to find strong candidates who can grow into the role with interesting backgrounds.”

If you want to attract the most talented people, include these 7 things in your job description

Shifting Perspectives in Job Descriptions


The article emphasizes a crucial shift from the elusive hunt for “purple squirrel” candidates—those ideally skilled in every required aspect—to a more practical and effective approach in job descriptions. This innovative perspective prioritizes essential competencies and potential for growth, broadening the candidate pool and fostering a more inclusive hiring process.

Potential Over Perfection


Highlighting potential over perfection marks a fundamental departure from traditional hiring practices. Companies are urged to emphasize growth opportunities and training, encouraging candidates who exhibit promise and willingness to learn. This forward-thinking approach not only attracts a wider array of applicants but also supports organizational growth and employee engagement.

Utilizing Growth-Mindset Language


The incorporation of growth-mindset language in job descriptions reflects a commitment to continuous development and collaboration. By promoting a culture of innovation and problem-solving, organizations can appeal to candidates who value these traits, thereby aligning talent acquisition with strategic goals.

Inclusive and Accessible Language


The call for clear, jargon-free language aims to make job descriptions accessible to a diverse set of candidates. This approach supports diversity, equity, inclusion, and belonging (DEIB) initiatives, ensuring that potential applicants are not deterred by unnecessarily complex or restrictive criteria.

Aligning with Core Values


Explicitly highlighting company values regarding diversity and inclusion can attract candidates who resonate with these principles. By showing a genuine commitment to building an inclusive team, organizations can enhance their employer brand and align recruitment with their core values.

Critical Insights and Evaluation


While the article presents a compelling case for modernizing job descriptions, supplementing these ideas with quantitative evidence and industry-specific examples could further substantiate the claims. Nevertheless, the emphasis on potential, inclusivity, and growth mindset provides a practical and inspiring framework for reimagining talent acquisition in the digital age.



About Me

Digital transformation, including agile and devops, across many industries, most recently in higher education. Designed and built the Emory faculty information system. Working in continuing education to improve and expand career-focused learning, esp. in workforce development. Expanding the role of innovation and entrepreneurship. Designed, built, and launched the Emory Center for Innovation.

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