academic marketing
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Academic Marketing: The Overlooked Imperative
Marketing is a dominant force in nearly every industry, shaping consumer behavior, driving engagement, and defining brand perception. Yet, in academia, marketing remains an underdeveloped and often misunderstood function. Institutions market themselves, albeit indirectly, but rarely do they engage in the kind of targeted, strategic marketing seen in the corporate world. Academic marketing is not… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools