Philosophy, technology, and the future of work

Posts tagged with "brand-identity"

3 posts found

Good branding establishes an understanding of the essence of a company. Just as a writer’s characterization allows the reader to grasp the true nature of an individual—whether fictional or nonfictional—the brander must discern and articulate the company’s fundamental identity. This identity, once understood, serves as a touchstone for all future branding efforts. A well-defined brand becomes the foundation upon which all company materials, designs, and operations are built. It provides coherence and direction, ensuring that every action and representation aligns with the company’s core... read more >

"Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content." New ways to brand your product knowledge base The February 6, 2025 article on Aha! software introduces new customization options for enhancing the branding of your product knowledge base. Aha! Knowledge allows organizations to align their knowledge base's appearance with their brand identity by providing expanded theme colors and font controls, enabling a cohesive design aesthetic. Users can choose up to seven primary and secondary theme colors, set default...... read more >

"Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content." New ways to brand your product knowledge base The recent updates to Aha! Knowledge empower users to align their knowledge bases with their brand identities. This integration is achieved through expanded customization options, allowing for a coherent visual experience. Users can now choose up to seven theme colors, control font settings for articles and headers, and enhance their homepage designs with features like thumbnail images and clickable header logos....... read more >