brand identity
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Branding requires a philosopher
Good branding establishes an understanding of the essence of a company. Just as a writer’s characterization allows the reader to grasp the true nature of an individual—whether fictional or nonfictional—the brander must discern and articulate the company’s fundamental identity. This identity, once understood, serves as a touchstone for all future branding efforts. A well-defined brand… Continue reading
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Bookmark: New ways to brand your product knowledge base
“Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content.” New ways to brand your product knowledge base The February 6, 2025 article on Aha! software introduces new customization options for enhancing the branding of your product knowledge base. Aha! Knowledge allows organizations… Continue reading
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Bookmark: New ways to brand your product knowledge base
“Your knowledge base is a reflection of your brand — every detail contributes to how users experience and interact with your content.”New ways to brand your product knowledge base The recent updates to Aha! Knowledge empower users to align their knowledge bases with their brand identities. This integration is achieved through expanded customization options, allowing… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: What fully automated firms will look like
- When and why to create a Product Glossary for your team
- Bookmark: I’m Not Convinced Ethical Generative AI Currently Exists
- Bookmark: The middle manager crisis: most young workers say the role is ‘high stress, low reward’
- Bookmark: RTO mandates won’t necessarily boost worker engagement — and might hurt it
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools