customer experience
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Article Analysis: Harnessing AI in B2B Marketing: Personalization, Automation, and Competitive Edge
“AI has become an essential component of B2B marketing, offering numerous benefits such as personalization, predictive analytics, automation, data analysis, and improved customer experience.” Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies Understanding AI’s Transformative Role in B2B Marketing The integration of AI into B2B marketing is not just… Continue reading
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Article analysis: Every Business’s Goal: Cut Costs And Increase Revenue
“AI identifies the propensity for churn and why that potential exists and recommends areas to improve a customer’s experience. Then human beings can work with the customer to solve these challenges so their time investment focuses on the human experience, not the laborious data collection and analysis.” Every Business’s Goal: Cut Costs And Increase Revenue… Continue reading
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Bookmark: Business Trends Predicted for 2025: The Future of Commerce, AI, and Entrepreneurship
Exploring future business trends, this article sheds light on how AI is reshaping operations beyond customer service and emphasizes the rise of self-aware consumers demanding seamless experiences. The role of entrepreneurship in driving innovation and sustainability’s growing importance are highlighted as key components for business success in 2025. “To stay ahead, businesses must continually exceed… Continue reading
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Bookmark: The PMO: Unlocking CRM Campaign Efficiency and Peak Performance
In today’s dynamic market, customer experience can make or break brands. I found an insightful piece on enhancing CRM efficiency from MarketingProfs. The article discusses how integrating PMO practices can transform CRM campaigns by optimizing resources and aligning marketing efforts with business goals, creating space for strategic innovation. Dive into their analysis for strategies to… Continue reading
About Me
Visionary leader driving digital transformation across higher education and Fortune 500 companies. Pioneered AI integration at Emory University, including GenAI and AI agents, while spearheading faculty information systems and student entrepreneurship initiatives. Led crisis management during pandemic, transitioning 200+ courses online and revitalizing continuing education through AI-driven improvements. Designed, built, and launched the Emory Center for Innovation. Combines Ph.D. in Philosophy with deep tech expertise to navigate ethical implications of emerging technologies. International experience includes DAAD fellowship in Germany. Proven track record in thought leadership, workforce development, and driving profitability in diverse sectors.
Recent Posts
- Bookmark: What fully automated firms will look like
- When and why to create a Product Glossary for your team
- Bookmark: I’m Not Convinced Ethical Generative AI Currently Exists
- Bookmark: The middle manager crisis: most young workers say the role is ‘high stress, low reward’
- Bookmark: RTO mandates won’t necessarily boost worker engagement — and might hurt it
Favorite sites
- Daring Fireball
Favorite podcasts
- Manager Tools