Marketing is a dominant force in nearly every industry, shaping consumer behavior, driving engagement, and defining brand perception. Yet, in academia, marketing remains an underdeveloped and often misunderstood function. Institutions market themselves, albeit indirectly, but rarely do they engage in the kind of targeted, strategic marketing seen in the corporate world. Academic marketing is not simply another term for college marketing, which often refers to promotional efforts directed at students through non-traditional tactics like on-campus events and giveaways. Nor is it limited to... read more >
