Using Broad Match Keywords for PPC

"Broad match keywords might help you capture a wider range of these fringe keywords, but this research might be helpful in other areas like ad copywriting or landing page copy." —How to use ChatGPT to boost your PPC efforts

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About Paul Welty

Dr. Paul J. Welty is Vice Provost for Academic Innovation at Emory University and Interim Executive Director of Emory Continuing Education. He leads large-scale initiatives integrating AI and emerging technologies to enhance learning, faculty development, and institutional strategy.

His leadership has driven groundbreaking projects including Emory's first faculty information and action system, AI-driven workforce development programs, and establishment of the Emory Center for AI Learning. Under his direction, Emory Continuing Education has launched workforce development initiatives, increased organizational productivity, and expanded access to technology-driven education.

A recognized thought leader on AI's implications for education and work, Dr. Welty regularly contributes to public discourse through research and invited presentations. Recent speaking engagements include Simuvaction 2025 (Quebec City) and the ACEN Learning Symposium keynote on "AI at Work."

Dr. Welty holds a Ph.D. in Philosophy from Emory University with focus in ethics and phenomenology. His career spans technology consulting, academic leadership, and entrepreneurship, consistently driving initiatives that define AI's role in organizational and educational transformation.

This blog examines the intersection of philosophy, technology, and the future of work through analysis that combines conceptual rigor with practical implementation experience.